About Marketing Di Rete — B2B Digital Marketing Agency for Saudi Arabia & the Gulf
Who We Are
Marketing Di Rete is a digital marketing agency serving Riyadh, Saudi Arabia, and B2B companies across the Gulf.
Marketing Di Rete is a European-branded, Sharjah-registered digital marketing agency founded in 2022 to serve B2B companies, SMEs, and startups in Saudi Arabia and across the Gulf.
The agency is built on a simple principle: clients deserve direct access to the expert who actually does the work — not account managers, not rotating teams, not outsourced execution.
Every project is handled with full technical depth, clear communication, and personal accountability — from strategy through implementation.
Meet the Founder — Waila Hamze
Waila Hamze is the founder and lead strategist of Marketing Di Rete. Based in Italy and registered in the UAE, she works directly with every client — there is no intermediary between you and the person responsible for your results.
Academic Background
Waila holds dual Master’s degrees from the University of Rome Tor Vergata — one of Italy’s leading research universities:
— International Master in Public Procurement Management, University of Rome Tor Vergata (2015)
— Master in Business Administration & Marketing, Lebanese University (2020)
This academic foundation combines strategic business thinking, international procurement frameworks, and marketing methodology — skills that translate directly into structured, data-driven digital strategy.
Professional Background
Before founding Marketing Di Rete, Waila spent a decade in the public sector at the Ministry of Social Affairs, managing institutional projects and coordinating cross-functional operations in complex, multi-stakeholder environments.
This background instilled a disciplined, process-oriented approach to every engagement — qualities that are rare in digital marketing and highly valued by B2B clients who expect structure, accountability, and measurable outcomes.
Her earlier experience at Engineering Business Development Inc. (EBD) further developed her understanding of how business development and operational systems interact — a perspective she brings to every client’s digital growth strategy.
Digital Marketing Expertise
Waila built Marketing Di Rete from the ground up — including designing and developing this website entirely herself. Her hands-on technical approach means she does not just advise on digital strategy; she executes it.
Her training includes an advanced certification in digital marketing from IIDE (Institute of Digital Education, 2023), one of the leading institutions in the field, complementing her formal academic qualifications with current, applied methodology.
She has applied her expertise across international projects spanning SEO, paid advertising (Google Ads and Meta Ads), web development, and social media management — working with clients and projects across multiple markets.
Languages
Arabic (native) — English (professional proficiency) — Italian (intermediate)
Why B2B Companies in Saudi Arabia Choose Marketing Di Rete
Most agencies separate strategy from execution. You speak to an account manager, who briefs a strategist, who delegates to a junior team. By the time work is delivered, the original context has been lost three times over.
Marketing Di Rete is built differently. You work directly with the founder — the same person who designed the strategy, executes the work, and reports the results. This means:
— No dilution of strategy between sales and delivery
— No ambiguity about who is accountable
— No agency overhead inflating your costs
— Direct, transparent communication at every stage
When specialist technical support is required — for specific development, design, or campaign execution tasks — Waila coordinates a vetted network of professionals. You always communicate with one person. That person is always her.
A Boutique Model Built for Serious B2B Growth
Marketing Di Rete operates as a boutique senior-led agency. This is a deliberate strategic choice, not a limitation.
Large agencies build capacity by hiring junior staff and managing volume. The result is inconsistent quality, high client-to-staff ratios, and frequent account manager turnover. Boutique agencies win by doing the opposite: fewer clients, deeper engagement, consistent senior execution.
Every client that works with Marketing Di Rete receives the full attention of a senior strategist with academic, institutional, and applied digital marketing expertise — not a standardised package delivered by a generalist team.
This model is particularly well-suited to B2B companies in Saudi Arabia and the Gulf that need a reliable, technically capable partner who understands both regional business culture and international digital standards.
Registration & Operations
Marketing Di Rete is registered in the UAE at Sharjah Publishing City Free Zone — a specialist media and communications free zone designed for agencies, publishers, and digital businesses operating across the Gulf region.
The agency is operated from Italy by its founder, combining the regulatory framework of a UAE-registered entity with the European operational standards and time-zone accessibility that international B2B clients value.
Founded: 2022
Primary market: Saudi Arabia — Riyadh, Jeddah, Dammam, and KSA broadly
Secondary market: European companies expanding into Saudi Arabia and the Gulf
We also help European companies expand into the Gulf market through our dedicated Gulf Market Entry service.